Natura: Beauty Consultant's Day
To honor their Beauty Consultants, Natura created a day in calendar for them. The Natura Beauty Consultant Day. And this year we created a film to celebrate with them this special day.
So we invited Fran Koto, who had already been part of our 2018 campaign casting, to represent more than 1,200,000 Natura Beauty Consultants all over Brazil. As a surprise to her, we invite people that she loves and who have followed her career (mother, sister, manager, friends and clients) to give their testimony about Fran and her job.
On the filming day, in a beautiful shed, we showed Fran this surprise, the films that we made with the testimonials and invited people to celebrate with her in person in the end.