Uber: Pride 2017
New driver to promote the largest LGBTQ event in the world.
In order to promote sp pride, we created a special activation: the driver was a drag queen inviting general public to the event.
The stunt with a drag queen driver video got us 280.000 organic views and a lot of good responses plus: 7K likes, 1.1K shares and 485 comments and we changed the helix color.
This was a live stunt inviting users to open the uber app and find the product UberTrio (almost like "UberTruck") the first to request it and get connected with our trio driver was invited to join us in the trio and the crowd went crazy when we announced on the microphone.